1. Proceedings
  2. I3M
  3. 2018
  4. HMS
  5. 10.46354/i3m.2018.hms.012

Business ecosystem dynamics in ITS: an agent based modelling for a deep understanding of intangible flows between stakeholders

  • a Juan José Ramos González  , 
  • b Isidoros A. Passas  , 
  • c Viara Bojkova  
  • d Xavier Leal  
  • e Xavier Verge  
  • a,e Department of Telecommunications and Systems Engineering Autonomous University of Barcelona Carrer de Emprius 2, 08202 Sabadell, Spain
  • b INTELSPACE S.A. Greece
  • c,d Ortelio Ltd, United Kingdom
Cite as
J.J. Ramos González, I.A. Passas, V. Bojkova, X. Leal, X. Verge (2018). Business ecosystem dynamics in ITS: an agent based modelling for a deep understanding of intangible flows between stakeholders. Proceedings of the 20st International Conference on Harbor, Maritime and Multimodal Logistic Modeling & Simulation (HMS 2018), pp. 76-82. DOI: https://doi.org/10.46354/i3m.2018.hms.012

Abstract

Technology transfer is considered as a difficult and long journey to reach a market share. It is well accepted that access to low cost technologies speed up the cycle to transform an innovative idea into a product to satisfy a particular market need. However, despite the enthusiasm when the new technology enters the market as a new product or service, sometimes the expectative generated often unmatched by the initial capabilities of the technology falls in the well-known “valley of death”. This provides a time frame during which the technology matures and show up the potential benefits which in some cases provides enough sound to spark the “phase of enlightenment” and eventually start the productivity. The interaction between the relevant stakeholders of a particular innovation is a critical aspect to succeed in the early phases of the new product/service to transform the market need into market demand. In this paper it is presented the concept of business ecosystem and a modelling framework to analyse the interdependencies between the stakeholders and provide a mitigation mechanism to lessen the effects of barriers and enhance the enablers.

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