1. Proceedings
  2. I3M
  3. 2018
  4. VARE
  5. 10.46354/i3m.2018.vare.015

The use of augmented reality to promote tourism in Thailand

  • a Salin Boonbrahm  
  • bPoonpong Boonbrahm  
  • cCharlee Kaewrat  
  • d Prasert Pengkaew  
  • a,b,c,d School of Informatics, Walailak University, Nakhon Si Tammarat, Thailand
Cite as
S. Boonbrahm, P. Boonbrahm, C. Kaewrat, P. Pengkaew (2018). The use of augmented reality to promote tourism in Thailand. Proceedings of the 4th International Conference of The Virtual And Augmented Reality In Education (VARE 2018), pp. 90-98. DOI: https://doi.org/10.46354/i3m.2018.vare.015

Abstract

Tourism industry plays an important role in Thailand. But only popular places can attract the tourists. This research is aimed at developing a mobile application using augmented reality to attract the domestic tourists to visit new attractions in Lan Saka District. Fifteen points of interest along the local road were selected, and the AR mascots were designed for these locations. At each attraction, tourists can find the signboard that will be used as a marker. With the downloaded application, tourists can use it to take the photo of the mascot which will then convert to bonus points. They can use the bonus points when purchasing products or service. With the social application software, the tourists can share the photo that they took with their friends. The application has been launched and use in Lan Saka District. From the observation, this application got good feedback from the tourists.

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