The growing popularity of online shopping affects current transport processes. Particularly in urban areas, the increasing demand for transport is high due to population density. In in-store shopping, consumers drive to the
store themselves; in online shopping, the goods are transported to the consumer. Depending on the modal split, many of these activities cause greenhouse gas (GHG) emissions. An increase in GHG emissions leads to climatic
changes, which in turn can affect various sectors. This paper aims to provide an overview of the factors that can influence the level of emissions. In order to cope with the complexity of the interrelations between the
factors, system dynamics (SD) was chosen as the methodological approach. Causal loop diagrams (CLD) as well as stock and flow diagrams (SFD) help to visualize the coherences. This work demonstrates the complex interactions
between online and offline channel. Furthermore, the effects of emissions on demand are shown. The development of demand determines the level of expenditure in the two channels, which is related to the scope of transport
activities. The results allow insights into the interrelationships from different perspectives, create a better understanding of overriding influences and form a structural basis for carrying out simulations.