Current astonishing technological progress demands education and learning methods to keep up with market needs and to prepare new required profiles. Contemporarily, it also provides advancements need to perform this leap through interconnectivity and virtual worlds that yield more engaging and immersive methods. In this context, we use a quite recent paradigm such as serious games to perform a SWOT analysis which has been long used in business strategic analysis. Our serious game may be use either at learning or at professional situations, as a way to enhance communication and debate of concepts and results respectively. Having developed it by means of a game engine, we propose a case study centered on Engineering, Procurement and Construction (EPC) taken from the literature. The game has been used for learning purposes and it has caused very positive impact on the learning process and the engagement of students.